TEMECULA: Mall tracking cellphone users during holiday season

TEMECULA: Mall tracking cellphone users during holiday season North County Times - 26 Nov, 2011 Oceanside resident Dwight Adams talks on his cellphone before he enters The Promenade mall in Temecula on Wednesday. The mall is using cellphone tracking technology to determine how people are moving about the mall during the holiday shopping season. ...
Retailers track your shopping habits via your cell phone KSDK - ‎Nov 25, 2011‎ (WNBC) -- The holiday rush is underway at California's Promenade Temecula, but this year is different. All you have to do is look at the directories and you'll see little warning signs, telling shoppers they're being tracked through their cellphone to ...