US malls use shoppers' cellphones to track them

Release Date 26 Nov, 2011 in CBC-ca

 
   

Black Friday malls track where you shop and for how long using mobile phone signal

Daily Mail - 26 Nov, 2011
It will give shopping centres valuable data on where customers go and how long they spend there. But it might feel a bit like they're spying on you. Two US malls in California and Richmond, Virginia, are launching a trial to track ...

US malls use shoppers' cellphones to track them

CBC.ca - 26 Nov, 2011
The technology made by UK-based Path Intelligence Ltd. uses sensors around the mall to detect cellphone signals and track them as they move around the building. The technology made by UK-based Path Intelligence Ltd. uses sensors around the mall to ...

Some Malls Tracking Shoppers Through Their Cell Phones This Holiday Season

PCWorld (blog) - 26 Nov, 2011
Thanks to a snoopy piece of tech from a UK company called Path Intelligence, some malls in Europe, Australia, and the United States will be tracking shoppers' movements today through their cell phones. ...

Will Your Mall Be Tracking Your Cellphone Today?

TIME - 26 Nov, 2011
Some shoppers looking for Black Friday deals will find a surprise waiting for them at the mallâ€"sensors that track their every move. By Keith Wagstaff | @kwagstaff | November 25, 2011 | + Today, as millions of Americans flock to the malls in pursuit of ...

Black Friday alerts: Online scams abound, malls track you via cell

CNET (blog) - ‎Nov 23, 2011‎
Veracode's Black Friday and Cyber Monday hacks and scams infographic highlights the online threats to shoppers. In addition to the usual online scams designed to defraud shoppers during ...

Why Stalking Your Customers Via Their Mobile Phones is Not a Good Idea

Forbes - ‎Nov 23, 2011‎
CNN reports that this Friday at least two shopping centers, Promenade Temecula in southern California and Short Pump Town Center in Richmond, Va., will track visitors' movements via their cell phone signals. The data they collect will be anonymous, ...

Mall tapping cellphones to monitor shoppers

San Francisco Chronicle (blog) - ‎Nov 23, 2011‎
A Los Angeles Times blog is reporting that some California malls are tracking movements of Thanksgiving weekend shoppers using their cellphones. The blog says there's more than one mall taking advantage of the technology. “The Temecula Promenade is one ...

Report: Malls Using Cell Phone Signals to Track Black Friday Activity

PC Magazine - ‎Nov 23, 2011‎
The iconic scene in the sci-fi film Minority Report, when Tom Cruise enters a shopping center only to be automatically identified and targeted for advertisements, may be closer to reality than you think. But the technology being used ...

Got a cell phone? Someones following you at the mall

Houston Chronicle (blog) - ‎Nov 23, 2011‎
Two US malls are planning to use during the holiday shopping season a technology that lets them track the movement of customers via their cell phones. CNNMoney reports that Promenade Temecula in Temecula, Calif., and Short Pump Town Center in Richmond, ...

Mall monitoring shoppers by tapping into their cellphones

Los Angeles Times - ‎Nov 23, 2011‎
A Temecula mall is using a new computer program that will track the movements of Thanksgiving weekend shoppers using their cellphones. The Temecula Promenade is one of two malls testing out the new technology, which mall operators said is designed to ...

Malls track shoppers' cell phones on Black Friday

CNN - ‎Nov 22, 2011‎
Through this signage at Promenade Temecula, the mall is notifying shoppers that their phones may be tracked as they move throughout the premises. NEW YORK (CNNMoney) -- Attention holiday ...

SoCal Mall Tracks Shoppers via Cell Phones

MyFox Los Angeles - 26 Nov, 2011
Temecula - Holiday shoppers are now being tracked via their cell phones at an Inland Empire mall. The firm doing the tracking -- at Promenade Temecula -- says the goal is to improve mall design and give retailers data that can help them better serve ...

Footpath technology

Investor's Business Daily - 26 Nov, 2011
Footpath technology followed shoppers at 2 US malls on Black Friday via their cell phones. UK's Path Intelligence's system, gives mall management the ability to see the path customers took as well as which stores they visited and for how long. ...

Malls Track Users by Their Mobile Phones

Technabob (blog) - 26 Nov, 2011
I don't like the idea of anyone tracking my whereabouts. I'm not militant about it like some folks, but I don't like the idea of people knowing where I am if it's none of their business. Two malls operated by Forest City Commercial Management ...

We're watching: malls track shopper's cell phone signals to gather marketing data

Ars Technica - 26 Nov, 2011
Online retailers have long gathered behavioral metrics about how customers shop, tracking their movements through e-shopping pages and using data to make targeted offers based on user profiles. ...

When Black Friday becomes Black Spyday

ITworld.com - 26 Nov, 2011
Shopping malls in Southern California and Virginia will be tracking customers' cell phones this holiday season -- without asking permission. This needs to stop. By Dan Tynan Add a new comment November 25, 2011, 3:58 PM â€" In preparation for the big ...

Malls Admit to Using Cell Phones to Track Shoppers

NBC Bay Area - 26 Nov, 2011
Just in time for Black Friday, here's another new privacy issue to be concerned about. A couple of malls have revealed that they are launching a system that tracks you inside the mall using cellphone signals. The idea is that by tracking which groups ...

Malls May Be Tracking Your Phone Signals This Holiday Season

RedOrbit - 26 Nov, 2011
Two US malls, Promenade Temecula in southern California and Short Pump Town Center in Richmond, Virginia, are testing a cell phone tracking program in hopes of learning more about where you are shopping and what you are looking for, Annalyn Censky ...

Malls tracking shoppers using mobile phones

SlashGear - 26 Nov, 2011
Big brother just got a bit larger in a couple malls in the US. Two malls operated by Forest City Commercial Management have installed systems from a company called Footpath Technology that will track where a shopper is and the path they take through ...

Malls Tracking Shoppers With Cell Phones

Consumer Affairs - 26 Nov, 2011
As shoppers browse through stores in the Short Pump Town Center in Richmond, Va., and Promenade Temecula in Temecula, Calif., this holiday season, someone will be looking over their shoulders, and it's not Santa Claus. The malls are using a new system ...

2 malls tracking shoppers via their cell phones

WTOP - 26 Nov, 2011
WASHINGTON - Between Black Friday and New Year's Day, two malls will be tracking shoppers by monitoring their cell phone signals. The Short Pump Town Center in Richmond, Va., and the Promenade Temecula in California will both by using a tracking system ...

Malls now following shoppers by tracking cell phones

Mobile Burn - 26 Nov, 2011
Starting today, two shopping malls in the US will track the movements of their shoppers by tracking the signals emanating from their cell phones. The two malls are Promenade Temecula in southern California and Short Pump Town Center in Richmond, ...

Malls to Track Shoppers via Phones this Black Friday; Beware of Online Scams

DeviceMAG - ‎Nov 24, 2011‎
Guess what? There will people tracking you via your mobile phones starting this Black Friday. Do not worry; we are not talking of terror organizations â€" they are just someone on the shopping circuit. And they include the malls. Going by a CNN report, ...

Holiday customers will be tracked by their phones

PhysOrg.com - ‎Nov 24, 2011‎
(PhysOrg.com) -- Black Friday shoppers in California and Virginia might learn their phones are being tracked as they move along the mall. That's the plan at the Promenade Temecula in southern California and Short Pump Town Center in Richmond, Virginia. ...

Shopping Centres Track Your Mad Dash For Deals Using Your Phone

Gizmodo Australia - ‎Nov 24, 2011‎
Privacy advocates are raising concerns over a new technology being implemented by a couple of shopping centres that will allow them to track the movements of their guests using the unique ID numbers of their mobile phones. The system, called FootPath ...

Malls plan to track shopper locations through cell phones on Black Friday

Digitaltrends.com - ‎Nov 24, 2011‎
While Black Friday shoppers will be lining up at shopping malls after gorging themselves on turkey, a couple shopping malls in the United States plan to track locations and shopping patterns of customers this holiday season. Starting on Black Friday ...

Malls track shoppers' cell phones on Black Friday

News Box - ‎Nov 24, 2011‎
CNN News relates that malls plan to track shoppers' cell phones on Black Friday in order to get relevant information about their consumer behavior. Promenade Temecula in southern California and Short Pump Town Center in Richmond, Virginia are the two ...

Malls go Big Brother with Black Friday cell phone tracking

Geek.com - ‎Nov 24, 2011‎
With mobile phone privacy in the forefront of our minds, it was a bit disconcerting to hear that this holiday season (Black Friday through New Years) certain malls will be tracking shoppers' phones. Right now, just two US malls have said they will be ...

U.S. shopping malls to use your cell phone to track your every move

Examiner.com - ‎Nov 24, 2011‎
November 23, 2011 Beginning on Black Friday and continuing through New Years Day, the Promenade Temecula mall in Southern California and Short Pump Town Center mall in Richmond, Virginia have announced plans to track visitors movements by monitoring ...

Shopper Surveillance: The Mall is Tracking You

Technorati - ‎Nov 24, 2011‎
During the upcoming holiday season, two US malls will track the unique identifiers of shoppers' cell phones, in order to track the movement of shoppers. The Promenade Temecula in southern California and Short Pump Town Center in Richmond Virginia will ...

 

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