Promenade Temecula one of two US malls tracking shoppers' cell phone signals

Release Date 23 Nov, 2011 in Southwest Riverside News Network

 
   

Report: Malls Using Cell Phone Signals to Track Black Friday Activity

PC Magazine - 23 Nov, 2011
The iconic scene in the sci-fi film Minority Report, when Tom Cruise enters a shopping center only to be automatically identified and targeted for advertisements, may be closer to reality than you think. But the technology being used ...

Got a cell phone? Someones following you at the mall

Houston Chronicle (blog) - 23 Nov, 2011
Two US malls are planning to use during the holiday shopping season a technology that lets them track the movement of customers via their cell phones. CNNMoney reports that Promenade Temecula in Temecula, Calif., and Short Pump Town Center in Richmond, ...

Mall monitoring shoppers by tapping into their cellphones

Los Angeles Times - 23 Nov, 2011
A Temecula mall is using a new computer program that will track the movements of Thanksgiving weekend shoppers using their cellphones. The Temecula Promenade is one of two malls testing out the new technology, which mall operators said is designed to ...

Malls track shoppers' cell phones on Black Friday

CNN - ‎Nov 22, 2011‎
Through this signage at Promenade Temecula, the mall is notifying shoppers that their phones may be tracked as they move throughout the premises. NEW YORK (CNNMoney) -- Attention holiday ...

This Holiday Season, Your Mall May Be Tracking Your Behavior

Popular Science - 23 Nov, 2011
Starting on Black Friday, two malls, Promenade Temecula in Temecula, California, and Short Pump Town Center in Richmond, Virginia, will track customers' travels via their smartphones. ...

Smartphone Tracking Hits Two U.S. Malls this Black Friday

LAPTOP Magazine (blog) - 23 Nov, 2011
With all the current legal wrangling about smartphones monitoring users' locations, you might think companies would be extra weary of hitting a privacy-conscious nerve. But just in time for the holiday season, two US shopping malls are importing a new ...

Promenade Temecula one of two US malls tracking shoppers' cell phone signals

Southwest Riverside News Network - 23 Nov, 2011
If you've been to the Promenade Temecula recently for some holiday shopping, then your cell phone has been tracked. The Temecula mall and Richmond, Va.,-based Short Pump Town Center â€" both managed by ...

Malls turn to cell phone tracking to keep tabs on Black Friday shoppers

Tecca - 23 Nov, 2011
For the crowds of bargain hunters on Black Friday, having a game plan on which stores to hit â€" and in what order â€" is a big plus. But the shoppers aren't the only ones mapping paths from ...

On Black Friday, shopping malls will be tracking your cell phones

IntoMobile - 23 Nov, 2011
Ah, yes. Black Friday â€" a special holiday in which we all get up early to go out and lose a little bit of dignity â€" is just around the corner! To keep that tradition going strong, shopping malls don't want just your money this year, they also want to ...

Malls Planning to Track Smartphones During Black Friday?

WebProNews - 23 Nov, 2011
Location data, and the privacy issues related to the subject are a touchy subject, especially among those who value their privacy. With that in mind, would you go shopping on the day after Thanksgiving if you knew the store(s) you visited were tracking ...

Short Pump Town Center to track shoppers' cell phones Black Friday.

RichmondBizSense - 23 Nov, 2011
If you bring your cell phone to Short Pump Town Center this holiday season, prepare to be followed. Mall operator Forest City Enterprises is deploying a technology that will allow them to anonymously track the movements of cell phones within the mall ...

Malls in the US to track shoppers' behavior via cellphones this holiday season

Ubergizmo - 23 Nov, 2011
With Black Friday coming up and Christmas and New Year's following up consecutively, it's not doubt that the end of the year has to be one of the most busiest shopping periods of the year, and with all that shopping ...

Two US malls will track shoppers' location via their cellphones this holiday ...

The Verge - 23 Nov, 2011
The US is importing a bit of foreign technology this Black Friday, but it's probably not the kind you'd like to see more of. Path Intelligence's FootPath location tracking system is being introduced ...

Malls Plan to Track Black Friday Shoppers Via Cell Phones

Gotta Be Mobile - 23 Nov, 2011
As you head to the mall on Black Friday, you may be surprised to see signs that the mall is tracking your movements throughout the stores. Malls in California and Virginia have posted signs throughout the mall, warning shoppers that their movements ...

Two Malls Trying out Tracking Your Cell Phone Signals Starting Friday

KSPR - 23 Nov, 2011
A couple of malls are trying something out this holiday that could become a thing for all malls across America. One mall in southern California and one in Virginia will be tracking cell phone signals in their malls starting Friday. ...

Malls set to track shoppers via cell phones

northwestohio.com - 23 Nov, 2011
Time to face the facts. You are simply a data point that needs to be tracked so that businesses can mold the info surrounding your shopping habits into a more effective message that will make you buy more of their stuff. ...

Malls to monitor shopper movements this holiday season

The Imperfect Parent - 23 Nov, 2011
Two malls will be tracking shopper movements this coming Black Friday in a new way â€" by using the shoppers' own cell phones. California's Promenade Temecula and the Short Pump Town Center in Virginia will both begin using technology that will follow ...

Malls track shoppers' cellphones on Black Friday

Chicago Tribune - ‎Nov 22, 2011‎
Starting on Black Friday and running through New Year's Day, two US malls -- Promenade Temecula in southern California and Short Pump Town Center in Richmond, Va. -- will track guests' movements by monitoring the signals from their cell phones. ...

 

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